Case Studies

Recent case studies

CASE STUDY

Customer Insight Graph

The world is changing. One of the most important trends is that things are beginning to run on data, and we’re getting more and more data as a result of this. We have a data-rich society, where we can clearly see patterns of behaviour and habits on humans (or customers). Businesses commonly refer to these type of analysis as “Big Data”, as we can now collect very rich (e.g. speech, text and images) and very dense (i.e. frequent) information. Today we have the means to organize all this data, store it and extrapolate valuable information from it.

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CASE STUDY

Effectiveness of Digital Advertising for online and in-store sales

In optimizing Digital advertising efforts, using advanced data intelligence, we were able to measure its effectiveness on various channels (e.g. Google adwords, Facebook, impressions, etc.) for both online and in-store sales, achieving a more accurate Return on Investment (ROI).

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CASE STUDY

One-Click Credit

To overcome the necessity for Financial institutions to fulfil digital expectations, and be quick and proactive (and not just reactive) in extending credit to their active customer base, by anticipating the analytics, both in terms of risk and predicting customer needs, it was possible to assign eligible customers with pre-approved credit on multiple financial products.

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